How this started
"A friend Googled American raw brands
once, from Canada.
He sent me a list.
I didn't recognize a single name on it —
and I had been raw feeding in the US
for over a year."
Every search I ran returned the same 8 results. Big polished brands. Aggressive ads. The same listicles with the same sponsored placements dressed up as editorial recommendations.
The real ones — the family farms, the small-batch butchers, the people who built businesses out of genuine belief before there was any money in it — were completely invisible.
He found them on his first try. That's the gap. That's what this is.